FASEB AdNet Advertising Policies and Conditions
Acceptance
Publishers reserve the right to decline any advertisement. All new advertisements must be received by the publisher by the closing dates. The publisher reserves the right to discontinue any advertising. The word “advertisement” will be printed at the top of advertisements which, in the opinion of the publisher, may be confused with articles. Publishers do not endorse the products and/or services in ads or by the vendors. Ad agencies are responsible for all content of ads, and also assume responsibility for any claims made against them.
Insertion Orders
All orders must be received in writing prior to the closing dates. Conditions must be specified on the order. The order must be accompanied by a replica or copy of the ad. Printed conditions on orders will not be accepted as binding if in conflict with AdNet policies.
Material Requirements
Materials must conform to AdNet’s published material requirements. Charges will be incurred for any additional work involved. If new material is not received by the closing date, existing materials will be repeated. Hard copy proofs are required for all digitally supplied print ads. Color proofs are required for all color ads. AdNet accepts no responsibility for printing and color errors if a matching proof is not supplied.
Ad Placements
Advertising will precede or follow scientific editorial content in the journals. Ads may be interspersed with content in the newsletters and magazines. Request for specified position at R.O.P. rates are given consideration, but no guarantee is made unless the position premium has been provided for in the contract.
Banner Advertising
The banner ad graphic may be changed no more than once a month. Charges may occur for additional changes. Note that the production time for banner campaigns is at Pacific Standard Time (PST).
Inline Advertising
Each advertiser/company is allowed up to 3 variations in company or product name for their inline links. Charges may occur for additional links. Only specific company names and/or copyrighted products may be used for inline link names. AdNet or the publisher may determine an inline link name inappropriate and remove links at any time with written notice given to the advertiser.
eTOC Alert Policy
If eTOC sponsorships are reserved for a particular issue or issues and usable material is not received by the deadline, FASEB AdNet reserves the right to bill the advertiser for the issue(s) ordered. Exact appearance and formatting of the eTOC ad cannot be guaranteed. Limit the amount of special characters (e.g., registered trademarks) as they may not display properly. All text supplied will appear in the alerts as long as it fits within the size specifications. Logos and graphics are viewable only to registered users accepting HTML-formatted emails. Animated banners are not recommended as all frames will not display in all email clients.
Web TOC Policy
Online display ads will remain on the reserved issue of the journal TOC webpage for a period of 12 months.
Cancellation
Print cancellations are not accepted after the space closing date. Online cancellations are not accepted less than 30 days from start date of an online campaign. AdNet reserves the right to charge for advertisements pulled after these dates. If print or online ads are reserved for a particular issue(s) and usable material is not received by the deadline, FASEB AdNet reserves the right to bill the advertiser for the issue(s) ordered. Frequency commitments not fulfilled will be readjusted and the difference invoiced. Copy corrections are not guaranteed after the closing date. Advertisements ordered typeset/designed and not used will be charged for composition. Any revision or special
handling of materials will be billed to the advertiser.
Commissions
15% standard agency discount to recognized agencies.
Discounts
Frequency discounts apply across all AdNet represented print titles. Note that the frequency rates are the per issue price.
Payment Policy
Net 30 days. No cash discounts. Only checks drawn on U.S. banks in U.S. dollars are accepted. Accepted credit cards are: VISA, MasterCard, and American Express. Any and all expenses incurred while collecting on a delinquent account are billable to the delinquent account. AdNet reserves the right to disallow the 15% agency discount on accounts not settled within 30 days. AdNet publishers reserve the right to hold the advertiser and/or agency jointly and severally liable for such monies as are due and payable to the publisher. AdNet reserves the right to contact the advertiser directly if payment is not received in a timely manner. Failure to pay more than two consecutive invoices may result in the suspension of advertising. At that time, reinstatement of advertising will be at the discretion of the publisher.
Disposition of Material
Ad files/artwork will be held for one year after publication unless otherwise requested in writing.
Publisher Liability
AdNet publishers will not be liable for any special, indirect, or consequential loss or damage occasioned by the failure of any advertisement to appear due to any cause whatsoever, nor does it accept liability for errors in any advertisement published, nor of its failure to appear on any specific date. Advertiser and advertising agency agree to indemnify, defend, and save harmless the publisher for any and all liability for content (including text, illustrations, representatives, sketches, maps, trademarks, labels, or other copyrighted matter), or advertisements printed, or the unauthorized use of any person’s name or photography arising from the publisher’s reproduction and publishing of such advertisements pursuant to the advertiser’s or agency’s order.