Reach Physiologists by Advertising with APS



The American Physiological Society (APS) is a nonprofit organization devoted to fostering education, scientific research, and dissemination of information in the physiological sciences. By providing a spectrum of physiological information, APS strives to play an important role in the progress of science and the advancement of knowledge.

With over 19 high-impact factor publications, your ad will be seen and read by research investigators, clinicians, educators, and information specialists in the U.S. and around the world, who are interested in staying abreast of current developments and trends in all disciplines of physiology.


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The Story of the Panda and the Penguin

Our Publishers



Pandas and penguins may seem like friendly animals at the local zoo, but when it comes to Google Panda and Google Penguin, they’re anything but nice. Released in February 2011, Google Panda is an algorithm that reduces the rank of low-quality sites and in return increases the rank of high-quality sites in search results. In comparison, Google Penguin is an algorithm designed to reduce spam and decrease sites in search engine results that violate Google’s Webmaster Guidelines.

Updates to Penguin and Panda are expected soon, and could have a serious effect on your site. According to Google’s distinguished engineer, Matt utts, the Google Penguin update “will be one of the most significant and one of the most talked about Google algorithm updates this year.” Take the time to review your site to make sure its rank doesn’t fall when Google decides to roll out the new algorithm updates. Google Webmaster Central blog gives a breakdown on what they consider a “high-quality” website. Also, Search Engine Watch offers important information on how to Panda-Proof your website.


Hashtags may not just be for Twitter anymore. Facebook is looking to integrate hashtags into its social networking site. Hashtags are keywords or phrases preceded by the ‘#’ symbol. In Twitter, by using the ‘#’ symbol with keywords or phrases it categorizes the tweet, allowing the tweet to appear in the Twitter search.

Although some Facebook fans are not too happy about the possible hashtag intergration, it may create new opportunities not just for Facebook, but for other companies as well. According to, “advertisers could ‘promote’ user posts that contain particular hashtags just as they now promote ‘likes’ of their business pages.” With Facebook hashtags, companies may have the opportunity to actively engage in current trends and discussions.

FASEB AdNet strong --The Advertising Network for the Life Sciences, 9650 Rockville Pike, Bethesda, MD 20814 -- represents over 40 print and electronic publications and products covering, pharmacology, physiology, plant biology, genetics, and leukocyte biology.  We offer print, online banner, and email sponsorships.  Frequency discounts are available.

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