Reach your Target Audience in the New Year!
Experimental Biology (EB) is a multi-society, interdisciplinary,
biomedical, scientific meeting featuring plenary and award lectures,
symposia, oral/poster sessions, a career center, and a vendor exhibition.
More than 10,000 independent scientists representing the American
Association of Anatomists, The American Physiological Society, American
Society for Biochemistry and Molecular Biology, American Society for
Investigative Pathology, American Society for Nutrition, American
Society for Pharmacology and Experimental Therapeutics, and guest
societies attend EB each year.
Time is running out to reserve your advertising for EB2013 -
Space closing is January 18, 2013!
Contact us today to discuss options, packages, and available
Help, Print Advertising has Fallen and it Can't Get Up
has been monitoring the continued trend toward online publishing as a
substitute for print publishing. For
the first time in AdNet's history, 2012 online advertising (Jan-June)
made up a majority of ad buys at 52% compared to that of print
advertising at 48%. This is a 10% increase from 2011!
We expect this trend to
continue; it's not new or shocking but, it does affect how
you reach your audience. Adding online advertising as a touch
point allows your message to resonate and increases the chance of a
We have worked with all of our publishers to ensure that you have the
online channels and options available to reach your target audience as
consumer preferences change. We can customize packages
across channels so that you'll reach your audience at the library while
browsing a journal, online when they receive the latest eToc, and on
their mobile device when they're reviewing an abstract.
out more about all our advertising options at
Campaign Tracking: The Gift That Keeps on Giving
Google's URL Builder is a great way to define traffic sources and
analyze ad campaigns in Google Analytics. This free tool generates
custom parameters for your banner ad's URL. Once you've provided your banner and URL to the advertising agency
(FASEB AdNet), you simply log into your Google Analytics account to
review your results by clicking Traffic Sources, Sources, and then Campaigns
- it's that easy!
But, be careful when comparing stats; sometimes
it's apples to oranges. Multiple clicks by the same person each
register as a click in many tracking systems, but in Google Analytics,
since its tracking visitors, those clicks may equate to one visit.
Also, Google Analytics only works if someone's browser accepts cookies.
Each tracking system has its caveats; using multiple methods of tracking
a campaign betters your understanding of ROI.
FASEB AdNet strong> --The Advertising Network for the Life Sciences, 9650
Rockville Pike, Bethesda, MD 20814 -- represents over 40 print and electronic
publications and products covering, pharmacology, physiology,
plant biology, genetics, and leukocyte biology. We offer print, online banner,
and email sponsorships. Frequency discounts are available.
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