Reach Biotechnology Laboratories by Advertising with ABRF

 




The Association of Biomolecular Resource Facilities is an international society dedicated to advancing core and research biotechnology laboratories through research, communication, and education.

The Journal of Biomolecular Techniques (JBT) is published online-only, five times per year. The JBT was established to promote the central role biotechnology plays in contemporary research activities, to disseminate information among biomolecular resource facilities, and to communicate the biotechnology research.

AUGUST SPECIAL (deadline August 31st)*

15% Discount on both online and email banners


*New insertions only. Advertising sold on a first come, first served basis - sells out quickly.

Improve Your Mobile Site or Lose Your Rank?

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Pete Cashmore, CEO and founder of the popular blog Mashable, declared 2013 to be “the year of responsive web design.” As the mobile web traffic continues to take hold of the overall web traffic, many organizations have realized the importance of optimizing their website for mobile web. Responsive Web Design (RWD) adapts to the device, the content is the same whether the site is being viewed on a smartphone, IPad, or tablet. Response websites are able to deliver quality usability and readability across platforms. Since the content can be found within a single URL, it makes it easier for users to share via social media.

Did you know our publishers have mobile sites? If you are interested in advertising on a journal mobile site, please contact us!

Marketing with Instagram Video

Exhibiting at trade shows is a great way to increase brand awareness, generate prospects and drive sales for your organization. But with hundreds of exhibitors vying for attention, it can be difficult to stand out from the competition. One way to increase your booth traffic , while increasing retention is to offer promotional items or swag that are not only unique, but effective.

Here are some tips to consider before choosing your promotional items:
• Prioritize your objectives before the show. Giveaways should fulfill your goal, whether it is increasing booth traffic, engagement or brand awareness.
• Candy Adams, suggested in Exhibitor Magazine to “distribute something that is highly visible and affordable enough to hand out to every attendee – such as a bag with company name and tag line.
• Consider the psychographics of your target audience, which includes attitudes, interests, and lifestyle target audience and choose items that they would likely use on a daily basis.
• Quality matters. Tacky items don’t lead to favorable impressions.

FASEB AdNet strong --The Advertising Network for the Life Sciences, 9650 Rockville Pike, Bethesda, MD 20814 -- represents over 40 print and electronic publications and products covering, pharmacology, physiology, plant biology, genetics, and leukocyte biology.  We offer print, online banner, and email sponsorships.  Frequency discounts are available.  

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