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FASEB Logo May 02, 2014

Federation of American Societies for Experimental Biology
9650 Rockville Pike, Bethesda, MD  20814-3998 · www.faseb.org

AdNet April eNewsletter


 

Reach Plant Biologist Decision Makers by Advertising with ASPB

 

The American Society of Plant Biologists (ASPB) is a professional society devoted to the advancement of the plant sciences. It publishes two world-class journals and organizes conferences and other activities that are critical to the advancement of plant science. ASPB plays a key role in uniting the international plant science disciplines.

ASPB will hold it's annual meeting, Plant Biology 2014 in Portland, Oregon, July 12-16, 2014. Promote your products and services to this elite group of plant scientists in the Annual Meeting Program and website. Contact us today!

 

Publish or Perish
A few months ago, we reported that advertisers were looking at content as an indicator for whether or not they would like to advertise with a publisher. We continued to follow this trend and found that a growing number of brand advertisers are no longer relying on the content generated by others, and instead are becoming their own publisher. Technically, the internet has given everyone the ability to become their own publisher. Brands are developing their own blogs and revamping their website content to feature narrative storytelling, photography and video series.
 
Instead of just placing an ad with a publisher, brands are developing their own content that resonates, in turn creating a favorable image of them to their target audience. The new refrain surrounding the content trend is "publish or perish." For example, "Red Bull’s magazine reaches two million people a month; American Express attracts millions of small business owners to its stories on OpenForum.com; Dove’s 'Real Beauty Sketches' video garnered more than 114 million views in its first few month." Don't miss your opportunity to capitalize on the brand storytelling movement.
 
Help drive traffic to your original content by advertising with FASEB AdNet. Contact us.

 

 
Instagram Advertising
If you are active on Instagram, you may have noticed a sponsored post pop-up in-between an image of your friend's dog and a celebrity selfie. According to Instagram's Director of Marketing, Jim Squires, there have only been about 15 approved advertisers for sponsored images. Levi’s, Ben and Jerry’s, Burberry, and Starwood are a few brands that made it past Instagram's selective advertising approval process.

Instagram, which is now owned by Facebook, is slowly and quietly testing their advertising model, which has the potential to turn into a lucrative billion-dollar business. Until advertising opportunities are offered, Squires tells marketers to "first embrace Instagram as a place to share their content in order to learn the aesthetic." It's important for brands to produce images that represent a lifestyle and should not be solely focused on the product. Incorporate those images into your online banners to increase your return on investement - we can help!
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FASEB is composed of 27 societies with more than 120,000 members, making it the largest coalition of biomedical research associations in the United States. Our mission is to advance health and welfare by promoting progress and education in biological and biomedical sciences through service to our member societies and collaborative advocacy.

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