Real-time marketing is an effective way to reach your audience at the right place, right time, with the right offer. If you’re just getting the hang of regular marketing, real-time marketing may seem a tad overwhelming, but you can start with a few small real-time marketing initiatives on a regular basis. The key is identifying daily trends, new items, and influentials that are relevant to your brand.
After you have identified a topic or trend, take a few minutes to gauge the tone in the social scene. Then start generating quality, quick turnaround content and disseminate the content through the channels where your target audience is most engaged. For example, when the lights went out during Super Bowl XLX, Oreo tweeted a photo with the line “You can still dunk in the dark.” Although Super Bowl lights don’t seem to relate directly to Oreos, they were still able to create a real-time connection.
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