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FASEB Logo March 27, 2014

Federation of American Societies for Experimental Biology
9650 Rockville Pike, Bethesda, MD  20814-3998 · www.faseb.org

AdNet March eNewsletter


 

Reach Physiologist Decision Makers by Advertising with APS

 

The American Physiological Society (APS) is a nonprofit devoted to fostering education, scientific research, and dissemination of information in the physiological sciences.


By providing a spectrum of physiological information, the APS strives to play an important role in the progress of science and the advancement of knowledge. Providing current, usable information to the scientific community is the Society’s primary focus.

Stay Relevant in Real-Time

Real-time marketing is an effective way to reach your audience at the right place, right time, with the right offer. If you’re just getting the hang of regular marketing, real-time marketing may seem a tad overwhelming, but you can start with a few small real-time marketing initiatives on a regular basis. The key is identifying daily trends, new items, and influentials that are relevant to your brand.

 

After you have identified a topic or trend, take a few minutes to gauge the tone in the social scene. Then start generating quality, quick turnaround content and disseminate the content through the channels where your target audience is most engaged. For example, when the lights went out during Super Bowl XLX, Oreo tweeted a photo with the line “You can still dunk in the dark.” Although Super Bowl lights don’t seem to relate directly to Oreos, they were still able to create a real-time connection.

 

Want to get that real-time message in front of life science decision makers?

Let us help build your brand.

 

Don't Forget about LinkedIn 

LinkedIn is one of the most beneficial yet underutilized social media platforms. Let’s remove the shine from Facebook and Twitter for a minute and focus on why you should optimize your LinkedIn company profile page.

  • A company page on LinkedIn gives you the opportunity to tell your company’s story, share a news item, share employment opportunities and engage current and potential followers.
  • LinkedIn can give your company credibility and reinforce your brand.
  • You can run campaigns to reach existing clients, customers, and vendors.
  • There is an entire section dedicated to highlighting your products and services. In this section, you can provide specific details on products and link it back to the company website.
  • A company LinkedIn page can increase you company’s SEO.
  • You can create posts, events, and even polls to share and engage with your followers.

Let FASEB AdNet help you reinforce your brand. Contact us today!

 

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FASEB is composed of 27 societies with more than 120,000 members, making it the largest coalition of biomedical research associations in the United States. Our mission is to advance health and welfare by promoting progress and education in biological and biomedical sciences through service to our member societies and collaborative advocacy.

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